It’s an issue they cannot solve easily – in particular for companies in the business-to-consumer (B2C) space. That resulted in massive bounces for bulk senders struggling to communicate with Yahoo email users. While that may be exciting for some, the implications are far more profound - for both senders and recipients.Īt the beginning of March 2019, Yahoo intensified its clean-up efforts and started to disable a large number of dormant accounts. Rossiter made it sound exciting by saying that people could now claim the ID “they’ve always wanted.” Massive Yahoo bounces for email marketers Then, 30 days after deletion, the email provider was going to recycle those IDs and make them available again. Yahoo was going to delete all dormant email accounts – meaning accounts that hadn’t been accessed in more than a year. The process started a lot earlier, in June 2013, when Jay Rossiter, then Senior Vice President of the company, wrote a blog post explaining the initiative. Why are Yahoo emails bouncing?įirst, let’s take a look at Yahoo’s efforts to clean up dormant accounts. Here are some things you can do to stay on top of your email hygiene and deliverability. What are the steps you need to take to ensure your emails reach your audience – in the inbox? How does that affect you as an email marketer?
The inbox provider has intensified its clean-up process, causing a new set of challenges for bulk senders – especially marketers.ĭormant accounts are being disabled, deleted and released to the public to claim. Since March 2019, thousands of senders worldwide have been getting more bounces on Yahoo emails. This article was published in March 2019 and updated in June 2021. We reached out to Yahoo for advice – read on to see what the company recommends. Have you experienced an unusual number of Yahoo emails bouncing lately? You’re not alone.